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Research Methods, design, and analysis

$9.99

Author : Larry B. Christensen; R. Burke Johnson; Lisa A. Turner
Edition : Twelft Edition Global Edition
Publisher : Pearson Education Limited
Year : 2015
Language : English
Pages : 527
ISBN : 978-0-205-96125-2

Welcome to Research Methods, Design, and Analysis. You are embarking on a study that will help you to think critically and creatively in Psychology and other disciplines. We have three goals for this text. First, we have focused on writ- ing a book that provides an understanding of the research methods used to investigate human thought and behavior. Research methods tend to change slowly, but they do change. This book provides coverage of the complete range of research methods available today. Psychology tends to favor experimental methods so we devote more time to experimental research methods. Because survey research also is used in many areas of psychology, we carefully cover this method, including how to write a proper questionnaire. Because of the rapid growth of qualitative and mixed methods in psychology, we carefully cover these methods to complement the more traditional methods and to add to each student’s repertoire of research skills. A second overarching goal that has been maintained throughout all editions of the textbook is to present informa- tion in a way that is understandable to students. We have attempted to meet this goal by presenting material in as simple and straightforward a manner as possible and by accompanying complex material with illustrations taken from the research literature. We believe that such illustrations not only assist in clari- fying the presented material but also bring the material to life when it is placed in the context of actual research studies. This allows the student not only to learn the material but also to see how it is used in a research study.